Privacy Policy

1. Introduction

7Blue ("we", "us", or "our"), a digital agency registered and operating from Karnataka, India, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit 7blue.co.in or engage with our services, including any purchases made through our platform. By using our website or services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following categories of personal information:

• Identity & Contact Information: Name, email address, phone number, and business name provided during inquiries or orders.
• Payment Information: Transaction identifiers and payment status. We do not store card numbers, UPI PINs, or bank credentials — all payment data is handled directly by PhonePe's PCI-DSS compliant infrastructure.
• Usage Data: IP address, browser type, pages visited, time spent, and referring URLs, collected automatically via cookies and analytics tools.
• Communications: Messages sent via email, WhatsApp, or contact forms for project inquiries or support.

3. How We Use Your Information

Your information is used solely for the following purposes:

• Processing and fulfilling service orders and digital product deliveries.
• Sending order confirmations, invoices, and service-related communications.
• Processing payments via PhonePe payment gateway.
• Responding to support requests and inquiries.
• Improving our website functionality and user experience through analytics.
• Complying with applicable legal and regulatory obligations under Indian law.

We do not use your personal information for unsolicited marketing without your explicit consent.

4. Payment Processing — PhonePe

All payments on 7Blue are processed through PhonePe Payment Gateway, operated by PhonePe Private Limited (CIN: U74999KA2015PTC082263), Bengaluru, Karnataka. When you make a payment:

• You will be redirected to PhonePe's secure payment interface. Your card, UPI, or banking credentials are entered directly on PhonePe's platform and are never transmitted to or stored by 7Blue.
• PhonePe may collect and process your financial data in accordance with their own Privacy Policy and Terms of Service.
• Transaction reference IDs are retained by 7Blue for order fulfilment and dispute resolution purposes only.
• PhonePe is a licensed Payment Aggregator regulated by the Reserve Bank of India (RBI).

7Blue is not responsible for PhonePe's data handling practices. We strongly recommend reviewing PhonePe's privacy policy before completing any transaction.

5. Data Sharing & Third Parties

We do not sell, rent, or trade your personal information. We may share your data with third parties only in the following circumstances:

• Payment Processors: PhonePe, as described in Section 4.
• Email Service Providers: For transactional emails (e.g., order confirmations). These providers are contractually bound to use your data only for the stated purpose.
• Legal Compliance: If required by law, court order, or government authority under applicable Indian legislation including the Information Technology Act, 2000 and IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, where the receiving party will be bound by equivalent privacy obligations.

6. Cookies & Analytics

We use cookies and third-party analytics tools (such as Cloudflare Web Analytics) to understand website traffic and improve user experience. These tools collect anonymised usage data including page views, session duration, and device type. They do not identify you personally. You may disable cookies via your browser settings; however, certain site features may not function correctly as a result.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Order records and transaction data are retained for a minimum of 7 years in compliance with Indian financial record-keeping requirements. Contact and inquiry data is retained for up to 2 years or until you request deletion, whichever is earlier.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Under applicable Indian data protection law, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention obligations.
• Withdrawal of Consent: Withdraw consent for data processing where processing is based on consent.
• Grievance Redressal: Lodge a complaint with our designated Grievance Officer (details in Section 12).

To exercise any of these rights, write to us at contact@7blue.co.in. We will respond within 30 days of receiving your request.

10. Terms & Conditions

By using our website and services, you agree to the following terms:

10.1 Service Scope

7Blue provides web design, development, and digital marketing services. Service scope, deliverables, and timelines are agreed upon at the time of engagement or purchase. Digital products (including templates, code, or downloadable assets) are delivered electronically and access is granted post payment confirmation.

10.2 Payment & Pricing

All prices are listed in Indian Rupees (INR) and are inclusive of applicable taxes unless stated otherwise. Payments are due at the time of order placement. 7Blue reserves the right to revise pricing without prior notice; however, confirmed orders will be honoured at the price displayed at the time of purchase.

10.3 Refunds & Cancellations

Refund requests for digital products are evaluated on a case-by-case basis. Refunds will not be issued for services already rendered or digital products already accessed/downloaded. For custom service engagements, cancellations made before work commences may be eligible for a partial or full refund at our discretion. Please refer to our Refund & Return Policy for full details.

10.4 Intellectual Property

All content on 7blue.co.in, including text, graphics, logos, and code, is the intellectual property of 7Blue unless otherwise attributed. Upon full payment, clients receive the agreed licence for deliverables as specified in the project agreement. Unauthorised reproduction or resale of our services or digital products is strictly prohibited.

10.5 Limitation of Liability

7Blue's total liability for any claim arising out of or related to our services shall not exceed the amount paid by you for the specific service in question. We are not liable for indirect, incidental, or consequential damages including loss of data, business interruption, or loss of revenue.

10.6 Acceptable Use

You agree not to use our website or services for any unlawful purpose, to transmit harmful or malicious content, or to attempt to gain unauthorised access to our systems. We reserve the right to terminate access to our services for violations of this clause.

11. Governing Law & Jurisdiction

This Privacy Policy and all related Terms & Conditions are governed by and construed in accordance with the laws of India, including but not limited to:

• The Information Technology Act, 2000 and its amendments.
• The IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
• The Consumer Protection Act, 2019.
• The Digital Personal Data Protection Act, 2023 (DPDPA), as applicable upon enforcement.

Any dispute, controversy, or claim arising out of or relating to these terms or your use of our services shall be subject to the exclusive jurisdiction of the courts located in Bengaluru, Karnataka, India. By using our services, you irrevocably consent to the personal jurisdiction and venue of such courts.

12. Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer are as follows:

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or PhonePe's integration requirements. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of our services after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.